Doctor-led performance health for founders

Run on data, not caffeine

Hustl is an Australian telehealth clinic for founders and operators. We measure what is draining your focus, energy and sleep, then fix it with a real doctor and a real plan.

  • 45 minute doctor consult
  • Bloods before you meet
  • Plan in 48 hours
A founder working late at a laptop in a dark room

Founders, by the numbers

54%of entrepreneurs report sleep difficulties
42%report diminished motivation
40%wait until stress is critical before doing anything

Source: Bupa and Oxford Economics survey of entrepreneurs, October 2025, reported by Insurance Business.

How it works

Hustle smarter.
Not harder.

Tired isn't a personality. It's a signal. Your Baseline turns it into data a doctor can act on, in about a week, without leaving your desk.

01 / Intake

Tell us how you run

A 12 minute online intake with validated sleep, burnout, attention and mood screening.

02 / Bloods

Test before you meet

A broad private blood panel at any collection centre, so results are ready on the day.

03 / Consult

45 minutes with a doctor

By video, unhurried. Your doctor works out what is actually going on, starting with the causes.

04 / Plan

A plan in 48 hours

Written, measurable, with review dates. Then we check in every quarter and retest every six months.

What we look at

Sleepquality, debt, measured
Energythe 3pm crash, measured
Focusattention, fog, measured
Stressload, burnout risk, measured
Recoverytraining, rest, measured
A founder on a video consult with a doctorA pre-dawn run along the harbourA man sleeping in a dark bedroom

Pricing

Straight numbers.

No lock-in contracts. Cancel your membership any time.

Baseline

$399 once
  • 45 minute video consult with a doctor
  • Comprehensive private blood panel
  • Sleep, burnout, attention and mood screening
  • Written plan within 48 hours
Book your Baseline

Membership

$149 a month
  • Quarterly doctor reviews
  • Retest bloods every six months
  • Message your care team
  • Plan adjustments as life changes
  • Wearable data reviewed
Start with a Baseline

Founder Teams

Per seat
  • Baseline and membership for your founders or leadership team
  • One invoice, annual seats
  • Aggregate, de-identified reporting only
Talk to us

Founding members: the first 100 Baselines are $299, and membership is locked at $149 a month for as long as you stay. If your doctor recommends treatment, it is prescribed only where clinically appropriate and dispensed by an independent pharmacy at pharmacy cost. A consult is always required and treatment is never guaranteed.

Founder Teams

Your founders are the single point of failure.

For accelerators, investors, coworking operators and leadership teams. Give every founder a doctor, a Baseline and a quarterly review.

  • Annual seats on one invoice
  • Every member gets the full Baseline and membership
  • You only ever see aggregate, de-identified data. Their health stays theirs
  • Optional founder health sessions with our medical director
Talk to us about Founder Teams
Three founders laughing around a table in a coworking space

FAQ

Fair questions.

Can't I just see my GP?

You can, and you should keep your GP. Most GP appointments are short and focused on what is in front of them. We take 45 minutes, test broadly, look at the whole picture of how you work and stay with you every quarter. With your permission, we share our findings with your GP.

Will I get a prescription?

Maybe, maybe not. Your doctor decides based on your assessment and results, and only when it is clinically appropriate. Most of what drains founders, like sleep, load, iron, thyroid or mood, can be found and fixed, and we will tell you straight what will help.

Who are the doctors?

Australian registered doctors with an interest in sleep, lifestyle and performance medicine, supported by a medical director and clinical governance from day one.

Is it covered by Medicare?

No. Hustl is a private service and our fees are not Medicare rebatable. Pathology is included in the Baseline price, so there are no surprise bills.

Is Hustl for me if I'm struggling with my mental health?

We screen for mood and burnout and will refer you to the right support. Hustl is not a crisis service. If you need help now, call Lifeline on 13 11 14, or 000 in an emergency.

Where is my data kept?

In Australia. Clinical records sit in a dedicated clinical system, separate from our marketing and billing tools. See our privacy policy.

Your 3pm crash has a cause.

Book your Baseline