Email library

36 emails, ready to load

Every email from waitlist to membership, written and built in the Signal template. 21 marketing emails need consent and an unsubscribe link; 15 service emails go to everyone with a booking or account.

Download all 36 (zip)HubSpot template

1. Waitlist

Before launch. Marketing emails: consent and unsubscribe required. 5 emails

W01Marketing

Waitlist welcome

When: Immediately on waitlist sign-up
Subject: You're on the list, {{first_name}}
Preview text: Confirm your email so we can save your founding spot.

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W02Marketing

Why we built Hustl

When: 3 days after sign-up
Subject: Why we built Hustl
Preview text: Founders track everything except themselves.

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W03Marketing

What a Baseline is

When: 7 days after sign-up
Subject: What actually happens in a Baseline
Preview text: Intake, bloods, 45 minutes with a doctor, a plan in 48 hours.

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W04Marketing

3 days to go

When: 3 days before launch
Subject: 3 days. Your founding spot is waiting.
Preview text: Founding members get the $299 Baseline.

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W05Marketing

Tomorrow: early access

When: Day before launch, 6pm
Subject: Tomorrow. Here's your early access link.
Preview text: Doors open tomorrow. Waitlist gets in first.

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2. Launch and conversion

Doors open. Marketing emails. 4 emails

L01Marketing

We're open

When: Launch morning, 6am, to waitlist
Subject: We're open. Book your Baseline.
Preview text: Founding members get the $299 Baseline. Bloods, a doctor and a plan, all online.

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L02Marketing

Founding reminder

When: 48 hours after launch, opened but not booked
Subject: Your founding price is still here
Preview text: $299 Baseline for founding members. Takes 2 minutes to book.

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L03Marketing

Last call

When: Only when founding spots are genuinely nearly gone
Subject: Founding spots are nearly gone
Preview text: After the 100th booking the Baseline goes back to $399.

Send only when it's true. Update the number before sending.

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L04Marketing

Abandoned booking

When: 2 hours after a started, unpaid booking
Subject: You were nearly there
Preview text: Your Baseline booking is saved. Pick up where you left off.

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3. Booking to plan

Service emails about a booking. No unsubscribe needed, and no sales pitch. 8 emails

B01Service

Booking confirmation and receipt

When: Immediately on payment
Subject: You're booked. Here's what happens next.
Preview text: Receipt inside, plus your three next steps.

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B02Service

Complete your intake

When: 24 hours after booking if intake not done; nudge again at 48 hours
Subject: Your intake takes 12 minutes
Preview text: Your doctor reads it before your consult.

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B03Service

Your pathology referral

When: When intake is complete
Subject: Your pathology referral is ready
Preview text: Where to go, when to go, and how to prepare.

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B04Service

Bloods reminder

When: 3 days after referral if no results received
Subject: Quick reminder about your bloods
Preview text: Your doctor needs results before your consult.

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B05Service

Consult reminder (24 hours)

When: 24 hours before consult
Subject: Your consult is tomorrow at {{consult_time}}
Preview text: Your video link and how to get the most from 45 minutes.

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B06Service

Consult reminder (1 hour)

When: 1 hour before consult
Subject: See you in an hour
Preview text: Your video link is inside.

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B07Service

Your plan is ready

When: When the doctor publishes the plan
Subject: Your plan is ready
Preview text: Log in to your portal to read it.

Never put results, diagnoses or treatment details in this email.

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B08Service

How was your consult?

When: 2 days after plan is ready
Subject: Two quick questions about your consult
Preview text: It takes 30 seconds and helps us get better.

Collect service feedback only. Never publish clinical testimonials.

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4. Membership conversion

After the plan lands. Marketing emails. 3 emails

M01Marketing

Keep going with membership

When: 1 day after plan is ready
Subject: Your plan works best with follow-through
Preview text: Quarterly reviews, retests and a care team for $149 a month.

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M02Marketing

Membership reminder

When: 7 days after plan if not a member
Subject: Your first review is 90 days away
Preview text: Want us to keep it in the calendar?

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M03Service

Membership welcome

When: On membership start
Subject: Welcome to Hustl membership
Preview text: How reviews, retests and messaging work.

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5. Members

Ongoing. Mix of service and marketing. 7 emails

R01Marketing

Monthly newsletter

When: First Tuesday of the month
Subject: {{month}}: the founder health brief
Preview text: One idea on sleep, energy, focus or recovery. Five minutes.

Swap the topic each month. Keep it general education, no medicine names.

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R02Service

Quarterly review due

When: 14 days before review due date
Subject: Time to book your quarterly review
Preview text: 30 minutes with your doctor to check in on your plan.

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R03Service

Retest due

When: 6 months after last bloods
Subject: Your six-month retest is due
Preview text: Your referral is ready in your portal.

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R04Service

Payment failed

When: On failed membership payment; retry notices at day 3 and 7
Subject: Your payment didn't go through
Preview text: Update your card to keep your membership active.

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R05Service

Cancellation confirmation

When: On membership cancellation
Subject: Your membership has been cancelled
Preview text: Your plan and records stay in your portal.

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R06Marketing

Win-back

When: 30 days after cancellation
Subject: Your plan is still here
Preview text: Pick up where you left off, no new Baseline needed.

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R07Marketing

Referral program

When: 30 days after first plan
Subject: Know a founder who runs on coffee?
Preview text: Give them $50 off their Baseline.

Check the referral reward wording with the lawyer before launch.

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6. Nurture for non-bookers

Five emails over three weeks. Marketing emails. 5 emails

N01Marketing

Nurture 1: Sleep

When: Day 2 after sign-up, non-bookers
Subject: Sleep debt compounds faster than revenue
Preview text: Why five hours costs more than you think.

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N02Marketing

Nurture 2: Energy

When: Day 6
Subject: The 3pm crash has a cause
Preview text: Coffee is a loan, not income.

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N03Marketing

Nurture 3: Focus

When: Day 10
Subject: Brain fog is data
Preview text: Reading the same paragraph twice? Let's find out why.

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N04Marketing

Nurture 4: Recovery

When: Day 15
Subject: Burnout is a slow leak
Preview text: Stress isn't the enemy. Never recovering is.

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N05Marketing

Nurture 5: How it works

When: Day 21
Subject: Here's how Hustl works, start to finish
Preview text: One week from booking to a written plan.

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7. Founder Teams

B2B sponsors and their founders. 4 emails

T01Marketing

Founder Teams enquiry reply

When: Immediately on Founder Teams enquiry
Subject: Founder Teams: here's how it works
Preview text: Every founder gets a doctor. You get aggregate reporting only.

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T02Marketing

Proposal follow-up

When: 5 days after proposal sent
Subject: Following up on Founder Teams
Preview text: Any questions on the proposal?

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T03Service

Seat invitation

When: When a sponsor assigns a seat
Subject: {{company}} has given you Hustl
Preview text: Your Baseline and membership are covered. Book when it suits.

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T04Service

Quarterly sponsor report

When: Quarterly, to the sponsor
Subject: Founder Teams: {{quarter}} report for {{company}}
Preview text: Uptake and engagement across your cohort.

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Merge tags. Anything in double braces, like {{first_name}} or {{consult_date}}, is a placeholder. Swap them for your platform's tags (in HubSpot, {{ contact.firstname }}). Booking and consult details come from the clinical system.

Privacy. No results, diagnoses or treatment details in any email. Service emails link to the secure portal instead.

Before sending. The lawyer reviews the set, the address placeholder gets filled in, and every link moves to the final domain.